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Notes on running a small studio

The business side of a small studio: no-shows, deposits, pricing and getting bookings out of your messages.

A cosmetologist in black gloves giving a client a facial

Online booking for beauty salons: treatments, rooms and courses

A facial takes an hour, a consultation fifteen minutes, and the room needs time to be ready for the next client. How to set up treatment lengths, preparation time, consultations and courses so online booking in a beauty salon matches the real day.

· 3 min read

Two women chatting over coffee outside a café

How a salon gets new clients through recommendations

For most small studios, word of mouth brings more clients than any advert. How to ask for recommendations at the right moment, what reward works, how to make it easy to pass on, and how Google reviews fit in.

· 3 min read

A hand holding a phone with a map and route on the screen

How to add a booking link to your Google Business Profile

Many clients find a studio or a restaurant on Google Search and Maps. How to add your booking page to your Business Profile so they can book from there, which link to use and what to do about booking buttons from other companies.

· 5 min read

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