A facial takes an hour, a consultation fifteen minutes, and the room needs time to be ready for the next client. How to set up treatment lengths, preparation time, consultations and courses so online booking in a beauty salon matches the real day.
For most small studios, word of mouth brings more clients than any advert. How to ask for recommendations at the right moment, what reward works, how to make it easy to pass on, and how Google reviews fit in.
A salon website has one job: turn a visitor from Instagram or Google into a booking. The blocks that matter, the ones that only slow the page down, and how to get a working site in an evening.
Booksy charges per person on the team and takes a share of the first visit of clients from its marketplace. What that adds up to for a studio of four, when Booksy is worth it and what to look for in an alternative.
Fresha costs nothing per month, and it earns on card payments and on clients who find you through its marketplace. When that model suits a small studio, when it gets expensive, and how to move without losing clients.
Hours for each stylist, breaks, colour processing time, a quiet Tuesday and a full Friday. How to plan the week of a hair salon in an online calendar, see every stylist at once and get bookings into Google Calendar.
A cancellation policy only works if clients read it before they book and you apply it every time. What to put in it, a short template you can copy, where to show it and how to treat regulars fairly.
Many clients find a studio or a restaurant on Google Search and Maps. How to add your booking page to your Business Profile so they can book from there, which link to use and what to do about booking buttons from other companies.
Every extra field on a booking form costs you guests. What a restaurant reservation form needs, what it should leave out, how long to hold a table and where to put the form so guests find it.
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