How to reduce no-shows in a small studio
A client does not turn up, the hour is gone and you cannot sell it again. Three things that genuinely help, and one that does not.
· 2 min read
Notes on running a small studio
The business side of a small studio: no-shows, deposits, pricing and getting bookings out of your messages.
How to ask for a deposit without scaring clients away
Most owners are afraid a deposit will cost them bookings. In practice it costs them the bookings that were never going to happen.
· 2 min read
Your direct messages are not a booking system
It works fine until it does not: two clients in one slot, a booking lost in a thread, and no way to know what next week looks like.
· 2 min read
Price your services by the hour, not by the treatment
The cheaper item on your price list is often the one that earns you more. You cannot see that from the list itself.
· 2 min read
GDPR for a small salon: what you actually need
Names, phone numbers and visit history are personal data. What that means in practice for a studio of one to five people.
· 3 min read
How to turn Instagram followers into booked clients
Followers are not clients. What to change on your profile so that a profile visit ends in a booking.
· 2 min read